Resumé

RECENT Work Experience

2060 Digital

Started with the agency as the Web Support Manager/ Web Project Manager, before moving to the Data & Analytics team to do more hands on technical work as the Project Management team transitioned away from web work.

Analytics Implementation Specialist

Manage a ticket queue for conversion tracking, web analytics, and attribution troubleshooting across client campaigns.
Managed a large-scale Data Cloud setup with external vendors, improving data infrastructure and reporting capabilities.
Created scalable documentation and QA processes for GTM and GA4 implementations, enhancing team efficiency and client transparency.
Audit client tech stacks to ensure tracking accuracy, work in 3rd party tools (CRMS, CMS’, scheduling tools, etc) to ensure proper attribution and full funnel insights for clients.

Web Project Manager

Lead cross-functional collaboration between design, development, and analytics teams to deliver high-performing digital experiences: headless websites,
Act as the primary liaison between clients and technical teams, translating business needs into actionable technical solutions.
Worked on anywhere from 6-25 full site/campaign landing page projects simultaneously

Web Support Manager

Edit and update content on client’s sites that we built/maintain
Managed a ticket queue for web work and worked with development and design teams to ensure site upkeep

See More Work Experience

Skills, Awards, Certifications

Skills

Project Management Tools: Proficient in multiple PM platforms (e.g. Wrike, Microsoft Project, Asana, Trello, Jira, Basecamp)

Analytics & Tagging: Google Tag Manager (GTM), Google Analytics 4 (GA4), Conversion Tracking, Attribution Modeling

Digital Marketing: SEO, Google Ads, Social Media Strategy, Email Marketing

Technical Collaboration: Headless CMS, WordPress, Landing Page Development

Client Communication: Translating technical concepts, stakeholder alignment, documentation

Creative & Branding: Brand Strategy, Visual Merchandising, Content Creation

Leadership: Team Building, Talent Acquisition, Cross-functional Coordination

Awards

2019 Sales and Marketing Achievement Award - In April of 2019 I was the first Sales Manager in the history of Vision Hospitality group to take home this award for my role in branding the first new build Moxy Hotel in Denver, CO

2017 Hilton Action Grant Recipient - Awarded a $10,000 grant to develop a sustainable garden and beehives on the roof of the DoubleTree by Hilton Denver.

Certifications

Certified Digital Marketing Professional (DMI + AMA)

Multiple Google Certifications (GA4, GTM, Project Management)

Analytics Mania GTM Courses

Ashley Scalia

RECENT Work Experience

2060 Digital

"Ashley is Consistently a top performer on any team she has been a part of"

Skills, Awards, Certifications

Skills

Awards

Certifications

"Ashley stepped up to fill a need for ownership of the tracking implementation and troubleshooting that's pivotal to the data-driven direction we're headed. She's quickly expanding her knowledge and already providing solutions to implementations we've shied away from in the past."

Ashley Scalia

RECENT Work Experience

2060 Digital

"Ashley is Consistently a top performer on any team she has been a part of"

Skills, Awards, Certifications

Skills

Awards

Certifications

"Ashley stepped up to fill a need for ownership of the tracking implementation and troubleshooting that's pivotal to the data-driven direction we're headed. She's quickly expanding her knowledge and already providing solutions to implementations we've shied away from in the past."

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